Theme 4 – Ethical Leadership

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Image Source: ThoughtYouMayAsk 2015

People look for a leader who is inspiring to follow (Kouzes and Posner 1992). Ethical leadership is about questioning what is right or wrong and establishing an example on rightful or wrongful decision (Guy 1990 cited in Kouzes and Posner 1992). Rubin et al. (2010) believes that leaders are an essential element of change in an organisation. There are many arguments on ethical leaderships in organisations today, so what does being ethical means?

Teleology and Deontology makes up the two main principles of ethics. The word teleological is derived from the Greek word ‘telos’ which means purpose. Teleological or consequentialism is results-oriented and focuses on the purpose of each action and whether there is an intention or meaning for the action (Alder 1998). The term deontological is derived from the Greek word “deon” which means duty. Deontological perspectives are concerned with the process that leads to results and see the duty to act in a particular way (Alder 1998). Deontological does not justify the adherence to the theory while teleological always justifies the adherence to the theory. Deontological guides us to be fair and unselfish while teleological suggests that as long as you achieve the intended result, whatever you did to a person is acceptable (Emelda 2011).


Figure 1 Deontological VS Teleological Example (Constructed by the writer)


Image Source: At Ford Online 2014

Ford Motor Company is one out of 3 automotive companies which made the rankings of the Ethisphere 100 most ethical companies in 2014 (Ethisphere 2014). Ford implements a strong culture of compliance and ethics within the organisation (Ford 2014). According to Alex Brigham, the executive director of the Ethisphere Institute, Ford has promoted ethical practices to the environment and displays a clear view of how the company operates under the highest standards which lead to excellent performance and profits (PR Newswire 2015). Ford has a compliance program with ethical practices that defines the organisation operation guidelines. They include:-


Figure 2 Ford Ethical Compliance Practices (2014)

In response to the global warming situation, Ford has cooperate with industry partners and energy companies to reduce greenhouse gas emissions and energy use in their operations (Ford 2014). On a social perspective, Ford maintains that communication with employees and business partners improves their work efficiency and quality to further innovate (Ford 2014).


Image Source: NLPC 2014

It took a lawsuit over a death of a woman for General Motors (GM) to recall 2.59 million cars with faulty ignition switches (Fisk 2015). The New York Times reported that GM engineers found the problem with the ignition switches in 2009 but it was not till 2014 that it was let known to the world (Norris 2014). The faulty ignition key would accidentally move from the run position resulting the engine and certain electrical components including the airbags to be turned off (Bennett and Spector 2013). GM is handling this crisis with their utmost caution, but are the leaders to be blamed? It was reported that the senior management was well aware of the issue but chose to ignore it because of the profits the company was making. Business psychologists use this case as an example of how managers can turn a blind eye to morality for profit purposes (Rupp 2014). Many of the business scandals including the Enron collapse has a similar pattern: ‘The ethical behaviour of those involved eroded over time’ (Gino, Ordonez and Welsh 2014). As Bernie Madoff said, once you get comfortable with something, before you realise it has snowballed into something huge (Gino, Ordonez and Welsh 2014).

Ethics still maintains as an arguable territory, while many authors described ethics in negative terms, the focus on ethics is on how we judge what is ethically right (Cranston, Ehrich and Kimber 2005). We all try to be ethical in our workplace, we would want to handle situations ethically. What comes around is, if the manager supports your ethical decision or would they want a workaround which was more profitable or looks better to the team. It is not always easy to confront your manager or go one level up to report an unethical act as your manager may be protected by the senior management and it all comes back to you being a nasty tell-tale. I strongly believe that in order to be an ethical organisation, you need to start with ethical decisions from the top.


Alder, G. S. (1998) ‘Ethical Issues in Electronic Performance Monitoring: A Consideration of Deontological and Teleological Perspectives’. Journal of Business Ethics 17 (7), 729-743

BBC (2014) Duty-based ethics [online] available from <> [1 April 2015]

Bennett, J. and Spector, M. (2015) ‘General Motors Settles Case That Triggered Ignition-Switch Recall’. The Wall Street Journal [online] available from <> [1 April 2015]

Cranston, N., Ehrich, L. C., and Kimber, M. (2006) ‘Ethical Dilemmas: The “Bread and Butter” of Educational Leaders’ Lives’. Journal of Educational Administration 44 (2), 106-121

Emelda, M. (2011) Difference between Deontology and Teleology [online] available from <> [1 April 2015]

Ethisphere (2015) 2014 World’s Most Ethical Companies [online] available from <> [1 April 2015]

Fisk, M. C. (2015) ‘GM Settles Death Lawsuit That Spurred Millions of Recalls’. Bloomberg Business [online] available from <> [1 April 2015]

Ford (2014) Sustainability Report 2013/14: Ethical Business Practices [online] available from <> [1 April 2015]

Ford (2014) Sustainability Report 2013/14: Ford’s Climate Change Strategy [online] available from <> [1 April 2015]

Gino, F., Ordonez, L. D., and Welsh, D. (2014) ‘How Unethical Behavior Becomes Habit’. Harvard Business Review [online] available from <> [1 April 2015]

Guy, M. E. (1990) Ethical Decision Making in Everyday Work Situations. New York: Quorum Books. Cited in Kouzes, J. M. and Posner, B. Z. (1992) ‘Ethical Leaders: An Essay About Being in Love’. Journal of Business Ethics 11 (5/6), 479-484

Kouzes, J. M. and Posner, B. Z. (1992) ‘Ethical Leaders: An Essay About Being in Love’. Journal of Business Ethics 11 (5/6), 479-484

Norris, F. (2014) ‘History Gives Other Cases of G.M.’s Behavior’. The New York Times [online] available from <> [1 April 2015]

PR Newswire (2014) Ford Motor Company Recognized as One of the World’s Most Ethical Companies by Ethisphere [online] available from <> [1 April 2015]

Rubin, R. S., Dierdorff, E. C., and Brown, M. E. (2010) ‘Do Ethical Leaders Get Ahead? Exploring Ethical Leadership and Promotability’. Business Ethics Quarterly 20 (2), 215-236

Rupp, K. L. (2014) ‘Where were GM’s Ethics’. US News [online] available from <> [1 April 2015]

Image Source

Thought You May Ask (2015) Leadership Quotes [online] available from <> [1 April 2015]

@Ford Online (2014) Ford Motor Company Recognized among World’s Most Ethical Companies [online] available from <> [1 April 2015]

NLPC (2014) ‘Congress Must Ask Barra Why GM Hasn’t Recalled Saturn Ions with Power Steering Loss’. NLPC [online] available from <> [1 April 2015]


5 thoughts on “Theme 4 – Ethical Leadership

    j15017882 said:
    April 2, 2015 at 3:29 pm

    Hi Chin Yee. Let’s say if a senior manager of the company was performing financial fraud in the company in order to gain money to cure his mother who needs urgent medical funds to sustain her life. Which view of ethic you will choose, in between deontological or teleological view of ethics, in judging him for this case in business?

    Liked by 1 person

      ChinYee responded:
      April 4, 2015 at 9:56 am

      As much as i have compassion to a son’s act to save his mother. Unfortunately, in today’s society i would need to choose a deontological principle and he still has to face the consequences of committing fraud. The senior manager could have voiced out and i am sure an ethical organisation would have assist him in collecting funds to aid his ailing mother as a lot of societal companies have raised charity to fund employees families in medical emergency.


    j15017892 said:
    April 3, 2015 at 1:06 pm

    Hi Chin Yee. I agree with your introduction saying that leaders are essential elements of change in an organisation. Ford Motor Company is a good example to show ethical organisation. Ford has been putting an effort to conserve the environment by reducing greenhouse gases. An interesting and inspiring article. Well Done!!

    Best of Regards,

    Gan Chin Ban

    Liked by 1 person

      ChinYee responded:
      April 4, 2015 at 9:57 am

      Thank you Chin Ban for your valuable feedback.


    cllee0315 said:
    April 4, 2015 at 7:44 pm

    Your blog post is very interesting with clear cut good examples shown. I could understand the difference of teleological and deontological views by just simply looking at the examples shown.


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